Hello!
I’m Wah-De
Founder & Chief Marketing Officer
of
Kulaborative Works
I've spent my entire career at the intersection of beauty and marketing, from my first role working with L'Oréal to leading campaigns for brands like Clinique and Dior. But the more I worked inside the industry, the more I noticed the same gap: Black and POC-owned beauty brands were being overlooked, underserved, and handed strategies that simply weren't built for them or their communities.
Kulaborative Works was my answer to that. A boutique social media agency built specifically for Black and POC-owned beauty founders who deserve better; an actual partner who's worked inside the world's biggest beauty brands and genuinely understands your community, your culture, and your customer
